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About the Host

SECTUR welcomes you to Mexico

Convinced that tourism is an effective tool for reducing poverty, promoting sustainable development, preserving cultural and geographical diversity and improving the socioeconomic situation in local communities, México is committed to community tourism.

It is therefore an honour for the country to host World Tourism Day 2014, “Tourism and Community Development”.

Guadalajara, famous capital of the state of Jalisco, is the ideal setting in which to celebrate World Tourism Day. Declared the American Capital of Culture in 2005, few cities reflect the spirit of Mexico as well as Guadalajara, where our oldest and dearest traditions live on.The city was founded in 1542. Its name derives from the Arabic wādi al-ḥiŷara, which means “valley of stone”, in honour of the conquistador of Western Mexico, Nuño Beltrán de Guzmán, who was born in Guadalajara, Spain. Metropolitan Guadalajara is now México’s second-largest city, with 4.5 million inhabitants.

Guadalajara is also a modern city, with extensive hotel capacity as well as connectivity to the rest of the world, enabling the city to host some 350 international events annually.

A few words about Mexico

Mexico is one of the most active emerging markets on the international scene today. The product of more than 3000 years of diverse civilizations, México’s cultural heritage is vast. With more than 46,000 archaeological sites, 108,000 historical monuments and 1200 museums, Mexico ranks among countries with the greatest number of UNESCO World Heritage sites (27). It ranks third among countries with the greatest linguistic diversity and is an ideal destination for admiring the historical influence of indigenous culture and the preservation of ancestral traditions, as well as the genuine warmth of Mexico’s people.

Gastronomically, Mexico also stands out for the variety of its cuisine, recognized as Intangible World Heritage by UNESCO. The country’s culinary offerings vary from region to region, forming a fusion between pre-Hispanic ingredients and the European influence brought by Spain after the conquest.

Tourism is a particularly important activity for Mexico, accounting for more than 8% of the country’s GDP and directly generating more than 5% of its employment. In 2013, Mexico received 23.7 million international visitors, generating $13.8 million in receipts for the country.




About Jalisco

The state of Jalisco is recognized worldwide as the cradle of the most ancient traditions generally associated with Mexico, including tequila, mariachi music and many other famous expressions of our culture. Jalisco also boasts a highly diverse landscape and an excellent climate and location, offering visitors a unique and varied experience.

Jalisco is Mexico’s fourth-largest state by population and an important centre of economic, commercial and cultural activity. One of its chief attractions is its biodiversity, ranging from its international beach destinations, such as Puerto Vallarta, to its snow-capped mountains, to its semiarid deserts, to its abundant and varied forests and jungles. Lake Chapala, also situated in Jalisco, is Mexico’s largest.

Jalisco boasts two UNESCO World Heritage Sites (Hospicio Cabañas and the Agave Landscape and Ancient Industrial Facilities of Tequila), one tradition recognized as Intangible World Heritage by UNESCO (Mariachi music), five “Magical Villages” (Tequila, Tapalpa, Mazamitla, Lagos de Moreno and San Sebastián del Oeste) and nearly 700 registered historical monuments.

Handicrafts, in silver, ceramics and blown glass, and the magical beadwork of the Huichole people are other reflections of Jalisco’s rich culture. The state is Mexico’s most important and varied source of handicrafts, accounting for 10% of the country’s handicraft exports.

Information provided by SECTUR.


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Updated information will be available always in English and Spanish, whereas information in French will be available shortly after.