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Tourism Stories

It can be easy to get caught up in the big picture. One billion tourists, 10% of the world’s GDP, exports of 1.5 US$ trillion annually and one in eleven jobs in the globe. But all of these numbers represent people just like you and me. Chefs, sommeliers, artisans, attendants, tuk-tuk drivers, tour guides, guest house owners, hotel gardeners, travel app developers, dive masters or traditional dance instructors, every day each of these people, and millions more, engage with tourists from around the globe, encouraging intercultural exchange and sustainable development in their communities.

These two editions of the Tourism Stories book invite readers to enter their worlds and to gain personal insight into how their lives and that of their communities have been shaped by tourism. They show us how an individual´s work has the ability to creatively unlock community value chains, proudly inspire the empowerment of women and revitalize history and traditions of the past to set the foundations for the future.

Created by UNWTO to remind us of the heartbeats behind the tourism statistics, the books capture voices of tourism from countries across the globe – the people who, each and every day, wake to work in the sector, playing their part, making their impact, and sharing their story. We invite you to join us on this journey and live each story with each storyteller, celebrated, one by one.

Tourism Stories Part II
My Story, My Community, Our Future

Download your copy here:

Tourism Stories Part I: 
How Tourism Enriched My Life

Download your copy here:


Learn some of their stories:

Khaled Al Took - freelance adventure, culture and historical tour guide in Saudi Arabia

Memory Danster - committed ambassador for conservation in Namibia

Milutin Prascevic - Prokletije biodiversity advocate and guide