Preliminary Programme


         Tourism – Linking Cultures

      Aswan, Egypt


Monday, 26 September 2011

Temple of Philae

19:00                           Cultural Performance  
21:00                          Opening Dinner  






Tuesday, 27 September 2011

Mövenpick Resort Aswan

09:00 – 09:30   Registration
09:30 – 09:50   Welcome Addresses
    Mounir Fakhry Abdel-Nour, Minister of Tourism of Egypt
    Taleb Rifai, UNWTO Secretary-General
09:50 – 10:30   Setting the Scene: ‘Tourism – Linking Cultures’ 
    Fekri Hassan, President, Egyptian Cultural Heritage Organisation
10:30 – 11:00   Coffee Break
11:00 – 12:30   World Tourism Day High-Level Think Tank
    Tourism is not merely an economic and commercial activity, but one of the world’s principal instruments for human interaction. With 940 million travellers crossing international borders in 2010, never before in the history of humanity have so many people visited so many places. Never before have so many people come into direct and unmediated contact with so many different cultures.

Throughout history, travel has been the way people have come to know and understand one another socially and culturally. It is therefore the very nature of tourism to link cultures, stimulating dialogue and exchange; the preconditions for understanding, respect and tolerance, and therefore peace.
Panellists with recognized knowledge and expertise on the theme of Tourism – Linking Cultures, from different regions of the world, will debate:

(a) The global implications of the constant and ever growing interactions between nations and peoples spurred by tourism, particularly in relation to peace;

(b) Practical ways in which tourism stakeholders, from governments to businesses and travellers themselves, can maximize tourism’s contribution to peaceful coexistence.


  • I. Gde Ardika, Former Minister of Culture and Tourism of the Republic of Indonesia
  • Peter DeBrine, Programme Specialist for Sustainable Tourism, UNESCO World Heritage Centre
  • Michael Frenzel, Chief Executive TUI AG, Chairman of TUI Travel PLC
  • Walid Ramadan, Founder, Characters of Egypt Annual Festival
  • Werner Wintersteiner, Founder and Head of Center for Peace Research and Peace Education, Universitaet Klagenfurt, Austria
  • Pavlos Yeroulanos, Minister of Tourism and Culture, Greece


  • Anita Mendiratta, CNN

Q & A
                                                                                                          More information on speakers


12:30 – 13:00   Conclusions and presentation of the 'Aswan Recommendations on Tourism – Linking Cultures'
13.00 – 13.30   Press Conference
13:30 – 13:45   Dedication to Christian Desroches Noblecour, famed Egyptologist
14:00 - 15:00   Lunch
    Dinner at leisure